When you have completed this study unit you will be able to:
- Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
- Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
- Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
- Understand how to implement, measure and control strategic marketing plans.
- Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
- Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.
- Teacher: Eugene Sylvester
When you have completed this study unit you will be able to: Be able to initiate the preliminary stages of a project.
- Be able to analyse the project work content and associated risks, in order to obtain estimates and tenders.
- Be able to create a detailed project plan.
- Understand how the progress of a project can be monitored and controlled.
- Know how to organise a suitable team structure for the project personnel and devise strategies for leading them effectively.
- Understand the management of quality and change within a project.
- Know about the recommended activities and required reports in the closure and review of a project.
- Teacher: Burt Gransaull
When you have completed this study unit you will be able to:
- Understand the nature and benefits of taking a strategic approach to the management and development of people.
- Understand the positioning of an organisation's HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
- Understand the design, monitoring and evaluation of a HR strategy.
- Understand the strategies for people resourcing.
- Understand the strategies for learning and development within organisations.
- Understand the strategies for employee relations.
- Understand the strategies for performance management and reward.
- Teacher: Roger Samaroo
When you have completed this study unit you will be able to:
- Understand the international business environment facing global operators.
- Know how to develop a strategic business plan for an international organisation.
- Understand how to evaluate the implementation of a strategic business plan.
- Know how to evaluate and recommend organisational structures for international operations.
- Understand the importance of leadership, strategic direction and change management within the international business context.
- Understand the macro environmental factors that affect the international organisation.
- Teacher: Allan Ramsaroop
When you have completed this study unit you will be able to:
- Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
- Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
- Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
- Understand how to implement, measure and control strategic marketing plans.
- Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
- Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.
- Teacher: Allan Ramsaroop
When you have completed this study unit you will be able to:
- Know how to critically assess the nature, scope and need for corporate strategic planning.
- Be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
- Be able to identify and critically assess strategic options and decisions and decide between them.
- Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
- Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
- Teacher: Allan Ramsaroop
When you have completed this study unit you will be able to: Be able to initiate the preliminary stages of a project.
- Be able to analyse the project work content and associated risks, in order to obtain estimates and tenders.
- Be able to create a detailed project plan.
- Understand how the progress of a project can be monitored and controlled.
- Know how to organise a suitable team structure for the project personnel and devise strategies for leading them effectively.
- Understand the management of quality and change within a project.
- Know about the recommended activities and required reports in the closure and review of a project.
- Teacher: Nalini Singh
When you have completed this study unit you will be able to:
- Know how to critically assess the nature, scope and need for corporate strategic planning.
- Be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
- Be able to identify and critically assess strategic options and decisions and decide between them.
- Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
- Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
- Teacher: Burt Gransaull
When you have completed this study unit you will be able to:
- Be able to compare and evaluate alternative approaches to organisation theory.
- Understand the key elements in organisational structure and design.
- Understand managerial processes within an organisational context.
- Understand the concepts of organisational strategy and organisational goals and their relationship to organisational effectiveness and efficiency.
- Understand the need for organisational responsiveness to ensure continued effectiveness in the light of external/internal pressures.
- Understand the processes of organisational change and organisational development.
- Teacher: Roger Samaroo
When you have completed this study unit you will be able to:
- Understand the nature and benefits of taking a strategic approach to the management and development of people.
- Understand the positioning of an organisation's HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
- Understand the design, monitoring and evaluation of a HR strategy.
- Understand the strategies for people resourcing.
- Understand the strategies for learning and development within organisations.
- Understand the strategies for employee relations.
- Understand the strategies for performance management and reward.
- Teacher: Jenny Singh