Page: 1 2 ()

When you have completed this study unit you will be able to:

  1. Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
  2. Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
  3. Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
  4. Understand how to implement, measure and control strategic marketing plans.
  5. Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
  6. Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

When you have completed this study unit you will be able to: Be able to initiate the preliminary stages of a project.

  1. Be able to analyse the project work content and associated risks, in order to obtain estimates and tenders.
  2. Be able to create a detailed project plan.
  3. Understand how the progress of a project can be monitored and controlled.
  4. Know how to organise a suitable team structure for the project personnel and devise strategies for leading them effectively.
  5. Understand the management of quality and change within a project.
  6. Know about the recommended activities and required reports in the closure and review of a project.

When you have completed this study unit you will be able to:

  1. Understand the nature and benefits of taking a strategic approach to the management and development of people.
  2. Understand the positioning of an organisation's HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
  3. Understand the design, monitoring and evaluation of a HR strategy.
  4. Understand the strategies for people resourcing.
  5. Understand the strategies for learning and development within organisations.
  6. Understand the strategies for employee relations.
  7. Understand the strategies for performance management and reward.

When you have completed this study unit you will be able to:

  1. Understand the international business environment facing global operators.
  2. Know how to develop a strategic business plan for an international organisation.
  3. Understand how to evaluate the implementation of a strategic business plan.
  4. Know how to evaluate and recommend organisational structures for international operations.
  5. Understand the importance of leadership, strategic direction and change management within the international business context.
  6. Understand the macro environmental factors that affect the international organisation.

When you have completed this study unit you will be able to:

  1. Understand the broad concepts and processes of strategic development and marketing planning and the associated theoretical models and frameworks.
  2. Understand the importance of strategic marketing analysis and research and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
  3. Understand how organisations determine their strategic direction and know how to identify and evaluate the various ways in which this can be achieved.
  4. Understand how to implement, measure and control strategic marketing plans.
  5. Understand how strategic marketing can be applied to a range of business contexts including the small to medium-sized sector.
  6. Understand the impact that technological advances have on strategic marketing and be able to incorporate such advances into strategic marketing plans.

When you have completed this study unit you will be able to:

  1. Know how to critically assess the nature, scope and need for corporate strategic planning.
  2. Be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
  3. Be able to identify and critically assess strategic options and decisions and decide between them.
  4. Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
  5. Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.

When you have completed this study unit you will be able to: Be able to initiate the preliminary stages of a project.

  1. Be able to analyse the project work content and associated risks, in order to obtain estimates and tenders.
  2. Be able to create a detailed project plan.
  3. Understand how the progress of a project can be monitored and controlled.
  4. Know how to organise a suitable team structure for the project personnel and devise strategies for leading them effectively.
  5. Understand the management of quality and change within a project.
  6. Know about the recommended activities and required reports in the closure and review of a project.

When you have completed this study unit you will be able to:

  1. Know how to critically assess the nature, scope and need for corporate strategic planning.
  2. Be able to critically evaluate the tools and techniques of analysis for corporate strategic planning decisions.
  3. Be able to identify and critically assess strategic options and decisions and decide between them.
  4. Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.
  5. Be able to critically assess the issues in and approaches to implementing strategies, and measuring and controlling corporate strategic performance.

When you have completed this study unit you will be able to:

  1. Be able to compare and evaluate alternative approaches to organisation theory.
  2. Understand the key elements in organisational structure and design.
  3. Understand managerial processes within an organisational context.
  4. Understand the concepts of organisational strategy and organisational goals and their relationship to organisational effectiveness and efficiency.
  5. Understand the need for organisational responsiveness to ensure continued effectiveness in the light of external/internal pressures.
  6. Understand the processes of organisational change and organisational development.

When you have completed this study unit you will be able to:

  1. Understand the nature and benefits of taking a strategic approach to the management and development of people.
  2. Understand the positioning of an organisation's HR strategy as the bridge between its corporate strategy and higher order purposes and its lower level human resource activities.
  3. Understand the design, monitoring and evaluation of a HR strategy.
  4. Understand the strategies for people resourcing.
  5. Understand the strategies for learning and development within organisations.
  6. Understand the strategies for employee relations.
  7. Understand the strategies for performance management and reward.
Page: 1 2 ()