This certificate enables participants to demonstrate an understanding of how technology has influenced the development of marketing and its evolution into a field now referred to as Digital Marketing. Participants will develop their understanding of the elements of digital marketing and the impact of it on traditional marketing models and strategies. The course takes participants through the steps of developing a digital marketing plan for their own organisation.
Participants are exposed to web based marketing tools with the view of incorporating new media into traditional media and marketing planning.
- Teacher: Ayinde Smith