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The Principles of Retailing course considers how retailers can achieve competitive advantage by rapid organisational response to changing consumer demands. As well as examining operational functions of retailing, the course shows how the integration of marketing, buying and logistics functions drive the growth of retail organisations. The course also investigates future patterns for retail growth particularly in international/global retailing and in e-commerce.


Employee Resourcing is concerned with the range of methods and approaches used by employers in resourcing their organisations in such a way as to enable them to meet their key goals. It therefore involves staffing (recruitment, selection, retention and dismissal), performance (appraisal and management of performance), administration (policy development, procedural development, documentation) and change management.


Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.



Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.


Negotiation is one of several means that help managers make decisions. It is neither superior nor inferior to other forms of decision making. It is appropriate in some circumstances but not in others. Management is complex and deciding when negotiation is appropriate is just one aspect. The course aims to provide a thorough grounding in the science and practice of negotiation. Academic disciplines such as economics, psychology, sociology, politics, anthropology and mathematics have researched negotiation and much of this material forms the basis for its scientific analysis.


It is often wrongly concluded that economics is irrelevant to running a business. In fact, economic factors affect businesses and decision making at three levels. At the macro level, factors such as the business cycle, interest rates and exchange rates directly affect product demand and cost of production.

At the market level, the type of competition determines profitability and business strategy. At the company level, efficiency principles have a direct bearing on business success, principles such as marginal analysis, opportunity cost and profit maximisation.

If you ignore economic principles, you will be unable to figure out likely changes in market conditions, you will be unable to understand competitive forces and you will have little idea of how to allocate resources efficiently.



Marketing Communications lies at the heart of both the relational and transactional exchange between a business and its people and customers. This course will help executives to clarify their communication strategies with a broad range of up-to-date marketing concepts.

In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you take. This course will help you make the right ones. The course will enable you to analyse and critically evaluate marketing problems and opportunities. It will also help you develop and implement marketing strategies and programmes which take best advantage of your firm's situation.


Are leaders born or can leadership characteristics be developed? This course is designed to enable you to understand theories, issues and tools of leadership in order to develop yourself as a leader and develop leadership in your organisation.

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