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The Strategic Marketing course aims to provide students with the necessary tools and frameworks to enable them to make proactive marketing decisions that take best advantage of the conditions in which the firm finds itself.

The aim of the People, Work and Organisations course is for students to develop a detailed appreciation of factors influencing how people behave at work and how these link to performance.

Effective learning is key to people development. Increasingly, that means work-based, self-directed, flexible learning. This course will give the well-rounded manager, irrespective of their own role, the ability to provide just that learning opportunity.

The Financial Decision Making course aims to provide students with a set of accounting and financial tools that enables them to interpret and critique financial information from a variety of sources and to make informed and effective financial decisions that directly impact company operations.

The aim of the Economics for Business course is to develop in students a systematic approach to decision-making and the ability to recognise, use and interpret economic information from both within the organisation and the wider environment.

The modern corporation operates within an ever changing framework of law and is subject to the direct control of the Board of Directors. The Board must ensure the law is adhered to while simultaneously ensuring that strategies for long term success are set and implemented. Doing both successfully can be very difficult to achieve. It is therefore necessary to achieve a balance and alignment among external and internal controls, risk management and competitive behaviour.



Are leaders born or can leadership characteristics be developed? This course is designed to enable you to understand theories, issues and tools of leadership in order to develop yourself as a leader and develop leadership in your organisation.


Strategic Risk Management helps managers to identify and manage risk in all its dynamic complexity. It’s a potent tool kit with wide-ranging applications across both the private and public sectors.

We buy goods and services every day: to eat, to wear, to read, to watch, to play, to travel, to exercise, to make us wealthy and perhaps wise. Consumption is so prevalent that we are often unaware of its importance in shaping our lives. This elective adopts a psychological approach to consumer behaviour and explores the implications for individual consumers and marketers. It deals with the crucial issues of why consumers buy what they buy and how they respond to marketing and advertising influences.


Today, a key preoccupation of executives in most organisations is how to make their intended strategies work in practice. There is no shortage of good strategic planning but the issues surrounding how to implement strategies are understood less well. This course explores the key challenges facing senior managers seeking to execute strategy.

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