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The course then examines a variety of aspects of strategy, such as strategic intent, analysis, strategic options and implementation. At each stage the links with other management disciplines, such as leadership, organisational behaviour, economics, marketing and finance are considered. Finally an integrative framework for strategic decision-making is presented, which facilitates a holistic approach to complex business and management issues.

Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. Moreover, because effective HRM is now so crucial for success, many organisations now regard it as the responsibility of all managers, not just specialists in personnel management. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. Strategically, HRM policies and activities are designed to support and reinforce more general business strategies and objectives. Operationally, HRM is concerned with the design and implementation of procedures to optimise the day-to-day management of people in organisations.


Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.




Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.

Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.

Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.

Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.


Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.



Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.

Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.



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