From this unit, learners will be introduced to the fundamental elements of drawing, photography and image creation, print and digital publications. The exploration of various approaches to layout and typography will form a core part of the unit, in addition to the creation and use of digital photographic images.

The use of photo media and related technologies will enable learners to develop technical skills in employing the use of images in various communication contexts. As such, the creation of relevant and effective design choices will support the use of desktop publishing tools and image creation.


This unit provides learners with an overview of the contemporary contexts and practices which support design related activities. Learners will undertake research into various forms of creative artefacts and processes in addition to principles and elements of design.

With the Design Development Cycle as a key motif, the development of skills to research, analyze, evaluate, with the goal of creating design-related artefacts, serves as an essential aspect of unit content.


From this unit, learners will develop knowledge and skills which will enable them to understand the core functions of contemporary Marketing, with the aim of developing targeted communication. 

An important focus of this unit will include an emphasis on writing and presentation for numerous contexts including, copywriting, proposals, reports and evaluations for example, in addition to appropriate document formatting, structure, referencing and analysis.

Learners will also explore the functioning of communication as it relates to Marketing and Project Management contexts where the accurate researching, recording and the conveyance of information are key to the successful transmission of ideas and production of deliverables.


This unit provides learners with an overview of the contemporary contexts and practices which support design related activities. Learners will undertake research into various forms of creative artefacts and processes in addition to principles and elements of design.

With the Design Development Cycle as a key motif, the development of skills to research, analyze, evaluate, with the goal of creating design-related artefacts, serves as an essential aspect of unit content.

Introduction to Media Theory is a foundation course for the Creative Media Production, Graphic Design, Media and Communications and Mass Communications pathways. The broad purpose of this unit is to provide learners with an understanding of the contemporary media landscape and introduce them to the different traditions of media theory and research. Students will be invited to reflect on their own media experiences and then relate this discussion to the study of media theory.

This unit aims to underscore the importance of theory as an indispensable part of media consumption and literacy. Learners will also be required to critically engage with concepts such as media effects, uses and gratification and reception theory. The unit also provides opportunities to understand constantly evolving media and advancing technologies and their ability to recast the way we think, communicate and live.

Introduction to Digital Technology is a foundation course for the Creative Media Production, Graphic Design, Media and Communications and Mass Communications pathways. This course is designed for secondary school students to understand, communicate and adapt to a digital world as it impacts their personal life, society and the business world. It will expose students to foundational knowledge in hardware, software, networks, and IT support. Learners will be required to identify, describe, evaluate, select and use appropriate technology. Various forms of technologies will be highlighted to expose students to the emerging technologies impacting the digital world and the legal and ethical constraints which impact on them.