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This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the 'mechanics' of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing,branding and e-marketing.

This module will consider the redefinition of personnel department's role in achieving strategic change through benchmarking, auditing and outsourcing. You will also review the key policy variables that make up a human resources strategy including: performance management, human resource development, employee relations, strategic recruitment and retention. This module will provide you with an introduction to important concepts of organisational development and learning.


This module will enable you to understand the processes of project planning,financing and implementation using a variety of techniques covering:

  • Effective project definition
  • Activity and time planning
  • Cost and quality evaluations
  • Risk Management
  • Management and leadership of project teams

Develop your skills by creating strategic plans and communicating those plans to stakeholders. You will take an international case-based approach to tracking businesses through the cycle of growth from start-up to mature market. You will also investigate the link between core strategic competence and competitveness and review emergent issues of corporate governance and change

This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the 'mechanics' of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing,branding and e-marketing.


You will explore some of the key issues of enterprise including: innovation, effective corporate governance and social responsibility. You will then review the effective management of knowledge and intellectual capital of the organisation. This module also examines the contribution that small and medium sized enterprises (SMEs) make to the economy in terms of innovation and knowledge creation.

You will explore some of the key issues of enterprise including: innovation, effective corporate governance and social responsibility. You will then review the effective management of knowledge and intellectual capital of the organisation. This module also examines the contribution that small and medium sized enterprises (SMEs) make to the economy in terms of innovation and knowledge creation.


You will explore some of the key issues of enterprise including: innovation, effective corporate governance and social responsibility. You will then review the effective management of knowledge and intellectual capital of the organisation. This module also examines the contribution that small and medium sized enterprises (SMEs) make to the economy in terms of innovation and knowledge creation.

This module will enable you to understand the processes of project planning,financing and implementation using a variety of techniques covering:

  • Effective project definition
  • Activity and time planning
  • Cost and quality evaluations
  • Risk Management
  • Management and leadership of project teams