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Upon completion of this unit, the learner will be able to:-

  1. Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
  2. Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
  3. Know how to formulate and evaluate marketing plans at domestic and international levels.
  4. Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
  5. Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
  6. Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
  7. Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of a professional approach to HRM as an essential means for optimising the performance and commitment of an organisation's employees.
  2. Understand the role of effective and efficient people resourcing (HR planning, recruitment and selection) in securing a workforce with the requisite knowledge, skills and attitudes, enabling them to contribute to organisational goals.
  3. Understand the theory and practice related to the full range of HRM functions (learning, performance management, reward/recognition and employee relations).
  4. Understand the content and significance of key developments in the HRM arena, especially High Performance Working (HPW), employee 'engagement',  employer branding, and self-managed learning.

Upon completion of this unit, the learner will be able to:-

  1. Understand the framework of financial accounting.
  2. Know how to prepare and present the financial statements of companies in accordance with internationally generally accepted accounting practice (IGAAP) under International Financial Reporting Standards.
  3. Know how to prepare Statements of Comprehensive Income, Statements of Financial Position, Statement of Changes in Equity, and Statements of Cash Flows.
  4. Know how to analyse and interpret financial statements for a range of users.
  5. Know how to prepare and present consolidated financial statements in accordance with IGAAP.
  6. Understand the capital structure and gearing of a business.

Upon completion of this unit, the learner will be able to:-

  1. Understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management.
  2. Understand the basic concepts of probability and probability distributions, and their applications in business and management.
  3. Understand how to apply statistical methods to investigate inter-relationships between, and patterns in, business variables.
  4. Understand how statistics and mathematics can be applied in the solution of economic and business problems.

Upon completion of this unit, the learner will be able to:-

  1. Understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management.
  2. Understand the basic concepts of probability and probability distributions, and their applications in business and management.
  3. Understand how to apply statistical methods to investigate inter-relationships between, and patterns in, business variables.
  4. Understand how statistics and mathematics can be applied in the solution of economic and business problems.

Upon completion of this unit, the learner will be able to:-

  1. Understand the nature of economic resources and that their finite supply creates the need for business organisations to make choices.
  2. Understand the concept of market equilibrium and be able to use supply and
    demand analysis to examine how price is established within a market.
  3. Understand the concepts of elasticity of demand and supply and their
    application within the business decision-making process.
  4. Understand the economic theory of costs, the distinction between short-run
    and long-run costs, economies and diseconomies of scale, and their
    application to business.
  5. Understand the nature and characteristics of different market structures and
    how these structures affect business conduct and performance.
  6. Understand the role and importance of the banking and finance sector to the
    successful operation of a business.
  7. Understand the impact of international free trade and the use of alternative
    exchange rate regimes upon business performance.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of organisational behaviour in successfully managing a dynamic environment.
  2. Understand the individual's contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
  3. Understand motivation, the various content and process theories and their implications for management, and job re-design  approaches to improve motivation.
  4. Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary  management action to overcome them.
  5. Understand the nature, skills, significance and effectiveness of groups in organisations.
  6. Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
  7. Understand the nature of conflict and various approaches to securing conflict resolution.
  8. Understand formal and informal communication processes and networks, and examine the potential barriers to effective  communication.

Upon completion of this unit, the learner will be able to:-

  1. Understand the framework of financial accounting.
  2. Know how to prepare and present the financial statements of companies in accordance with internationally generally accepted accounting practice (IGAAP) under International Financial Reporting Standards.
  3. Know how to prepare Statements of Comprehensive Income, Statements of Financial Position, Statement of Changes in Equity, and Statements of Cash Flows.
  4. Know how to analyse and interpret financial statements for a range of users.
  5. Know how to prepare and present consolidated financial statements in accordance with IGAAP.
  6. Understand the capital structure and gearing of a business.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of organisational behaviour in successfully managing a dynamic environment.
  2. Understand the individual's contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
  3. Understand motivation, the various content and process theories and their implications for management, and job re-design  approaches to improve motivation.
  4. Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary  management action to overcome them.
  5. Understand the nature, skills, significance and effectiveness of groups in organisations.
  6. Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
  7. Understand the nature of conflict and various approaches to securing conflict resolution.
  8. Understand formal and informal communication processes and networks, and examine the potential barriers to effective  communication.
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