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The focus of this unit is the management of financial resources in a business. It addresses the applied techniques that managers need in order to take financial decisions in a business. It also addresses the critical and theoretical knowledge and skills that managers need to take financial management responsibilities.

Upon completion of this unit, the learner will be able to:-

  1. Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
  2. Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
  3. Know how to formulate and evaluate marketing plans at domestic and international levels.
  4. Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
  5. Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
  6. Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
  7. Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.



Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.


Upon completion of this unit, the learner will be able to:-

  1. Understand the essential requirements of a management accounting system and the control systems required for materials, labour and overheads.
  2. Know how to classify and analyse cost data and understand how cost systems differ by activity, i.e. job, process and contract costing.
  3. Understand costs for short-term decision-making and know the difference between marginal and absorption costing.
  4. Understand the purpose of budgetary control including the purpose and importance of working capital management.
  5. Understand the purpose of standard costing and variance analysis.
  6. Know how to appraise capital investment projects.

Upon completion of this unit, the learner will be able to:-

  1. Understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management.
  2. Understand the basic concepts of probability and probability distributions, and their applications in business and management.
  3. Understand how to apply statistical methods to investigate inter-relationships between, and patterns in, business variables.
  4. Understand how statistics and mathematics can be applied in the solution of economic and business problems.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of organisational behaviour in successfully managing a dynamic environment.
  2. Understand the individual’s contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
  3. Understand motivation, the various content and process theories and their implications for management, and job re-design  approaches to improve motivation.
  4. Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary  management action to overcome them.
  5. Understand the nature, skills, significance and effectiveness of groups in organisations.
  6. Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
  7. Understand the nature of conflict and various approaches to securing conflict resolution.
  8. Understand formal and informal communication processes and networks, and examine the potential barriers to effective  communication.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.

Upon completion of this unit, the learner will be able to:-

  1. Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
  2. Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
  3. Know how to formulate and evaluate marketing plans at domestic and international levels.
  4. Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
  5. Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
  6. Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
  7. Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of organisational behaviour in successfully managing a dynamic environment.
  2. Understand the individual’s contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
  3. Understand motivation, the various content and process theories and their implications for management, and job re-design  approaches to improve motivation.
  4. Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary  management action to overcome them.
  5. Understand the nature, skills, significance and effectiveness of groups in organisations.
  6. Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
  7. Understand the nature of conflict and various approaches to securing conflict resolution.
  8. Understand formal and informal communication processes and networks, and examine the potential barriers to effective  communication.
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