Page: () 1 2 3 4 5 6 7 ()
This unit will introduce the learner to operations, logistics and supply chain management, a subject which is essential and which offers excellent employment opportunities. Challenges implicit in introducing effective operations and a supply chain approach, how internal operations will have to work together to achieve common objectives, and how organisations need to co-operate at a strategic level will be considered.
This unit is aimed at developing a strong working understanding of economic theory and principles in the ever-changing and dynamic international economic marketplace.
In this unit, the learner will explore different stakeholders in depth, analysing their potential impact and influence, in order to develop relevant relationship management strategies that will enable organisations to overcome threats, take
advantage of opportunities, achieve their objectives and protect their brand.
As a result of studying this unit, the learner should be able to appraise the issue of innovation as it falls within, and
relates to, a range of key business functions and disciplines.The learner should additionally be able to form a holistic
view of the drivers and effects of innovation on the business enterprise, and to develop an awareness of the
need to innovate.
This unit will explore the traditional nature and form of organisations and how the external environment has led to
the emergence of new organisational forms and ways of working.

The focus of this unit is the management of financial resources in a business. It addresses the applied techniques that managers need in order to take financial decisions in a business. It also addresses the critical and theoretical knowledge and skills that managers need to take financial management responsibilities.

Upon completion of this unit, the learner will be able to:-

  1. Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
  2. Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
  3. Know how to formulate and evaluate marketing plans at domestic and international levels.
  4. Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
  5. Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
  6. Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
  7. Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer

Page: () 1 2 3 4 5 6 7 ()