Fundamentals of Marketing is designed to allow learners to understand
the basics of marketing and how marketing research, marketing planning
and the tactical elements of marketing are implemented within
organisations to help them to stay customer focused and competitive.
- Teacher: Burt Gransaull
The aim of this unit is to provide learners with an understanding of
different organisations, the influence of stakeholders and the
relationship between businesses and the local, national and global environments
- Teacher: Brandon Greaves
This unit offers students the opportunity to develop knowledge and
understanding to ensure that an organisation has the skills it requires,
at the time it requires them, to meet its strategic intent. Sustainable
organisation performance and growth requires a constant reassessment of
skills, requirements which will then inform the training and
development of existing employees.