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Fundamentals of Marketing is designed to allow learners to understand the basics of marketing and how marketing research, marketing planning and the tactical elements of marketing are implemented within organisations to help them to stay customer focused and competitive.

The aim of this unit is to provide learners with an understanding of different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environments


The aim of this unit is to give learners an understanding of individual and group behaviour in organisations and to examine current theories and their application in managing behaviour in the workplace.


To develop learners' skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to their Higher Education programme and professional development.



The aim of this unit is to develop an understanding of the contribution that psychology makes to the investigation of human behaviour in the workplace and how it is used in key aspects of management.


The aim of this unit is to enable learners to understand the concept of quality and quality management and define it in the context of business and service operations.


This unit offers students the opportunity to develop knowledge and understanding to ensure that an organisation has the skills it requires, at the time it requires them, to meet its strategic intent. Sustainable organisation performance and growth requires a constant reassessment of skills, requirements which will then inform the training and development of existing employees.

The overall aim of this unit is to introduce the fundamentals of management accounting which apply to the wider business environment and the organisations which operate within that environment.

The aim of this unit is to introduce students to the theoretical basis for business systems and their practical application.

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