Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. Moreover, because effective HRM is now so crucial for success, many organisations now regard it as the responsibility of all managers, not just specialists in personnel management. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. Strategically, HRM policies and activities are designed to support and reinforce more general business strategies and objectives. Operationally, HRM is concerned with the design and implementation of procedures to optimise the day-to-day management of people in organisations.