The Strategic Marketing course aims to provide students with the
necessary tools and frameworks to enable them to make proactive
marketing decisions that take best advantage of the conditions in which
the firm finds itself.
- Teacher: Burt Gransaull
Business strategy can be defined as the application of thoughtful analysis to real-world problems.
This course offers just that, with a series of case examples drawn from a wide range of industries and business situations, as well as colleagues who have demonstrated competence in this field.
- Teacher: Carla Williams
The major problem facing chief executives is to make sense of a spectrum of information and apply appropriate tools and techniques in driving an organisation through a complex and continually changing competitive environment. The complexity of real life can be structured as a process involving objective setting, analysing competitive positioning, choosing a strategy, implementing it and adapting to feedback over time. All these steps are crucial and organisations succeed or fail depending on the robustness of their strategic processes. This means there are no easy answers to strategic problems and the solutions offered by business gurus can be seen for what they are: popular appeals to intuition, largely devoid of any conceptual or empirical basis. Strategic planning is above all about thinking effectively, and using the strategic process approach requires a sound understanding of the other core disciplines.
- Teacher: Sean Fouche
Strategic Risk Management helps managers to identify and manage risk in
all its dynamic complexity. It’s a potent tool kit with wide-ranging
applications across both the private and public sectors.
- Teacher: Sean Fouche
Strategic Risk Management helps managers to identify and manage risk in
all its dynamic complexity. It’s a potent tool kit with wide-ranging
applications across both the private and public sectors.
- Teacher: Ramchand Ramcharan