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Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. Moreover, because effective HRM is now so crucial for success, many organisations now regard it as the responsibility of all managers, not just specialists in personnel management. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. Strategically, HRM policies and activities are designed to support and reinforce more general business strategies and objectives. Operationally, HRM is concerned with the design and implementation of procedures to optimise the day-to-day management of people in organisations.

Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. Moreover, because effective HRM is now so crucial for success, many organisations now regard it as the responsibility of all managers, not just specialists in personnel management. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. Strategically, HRM policies and activities are designed to support and reinforce more general business strategies and objectives. Operationally, HRM is concerned with the design and implementation of procedures to optimise the day-to-day management of people in organisations.

This elective explains how people are influenced, how to exert influence, how to develop relationships with those around us to achieve personal and organisational goals and how to recognise influencing games played by other managers. These are essential skills for anybody wishing to put into practice the outputs of all the other courses in the EBS MBA.

This elective addresses global issues and describes concepts relevant to all international marketers. It emphasises the strategic implications of competition in different national markets; it provides an approach and framework for identifying and analysing the key cultural and environmental characteristics of any nation or global region; and it highlights the importance of viewing international marketing management from a global perspective.

Today, a key preoccupation of executives in most organisations is how to make their intended strategies work in practice. There is no shortage of good strategic planning but the issues surrounding how to implement strategies are understood less well. This course explores the key challenges facing senior managers seeking to execute strategy.

Today, a key preoccupation of executives in most organisations is how to make their intended strategies work in practice. There is no shortage of good strategic planning but the issues surrounding how to implement strategies are understood less well. This course explores the key challenges facing senior managers seeking to execute strategy.


Today, a key preoccupation of executives in most organisations is how to make their intended strategies work in practice. There is no shortage of good strategic planning but the issues surrounding how to implement strategies are understood less well. This course explores the key challenges facing senior managers seeking to execute strategy. It introduces a practical and rigorous process to drive from conceptual plans through to the concrete actions that deliver results. Methods are also introduced to ensure that all managers shaping and delivering initiatives and projects can align activities with strategic objectives effectively. Key issues such as performance measurement, organisation structure and reward systems are also explored to show how they affect implementation. A detailed exploration of competitive advantage shows how strategy implementation affects strategic positioning and, ultimately, long-term competitiveness. An in-depth case study based on real business situations provides further insights into how to make strategies work in practice.

This course is aimed at helping managers understand the key issues in the management and leadership of change in contemporary organisational contexts and providing them with practical advice, frameworks and tools to help them manage change more effectively in global economies. Drawing on a wide range of disciplines including organisational behaviour, HRM, marketing, IT, economics, strategy and operations, the course focuses on the nature of management and leadership, individual behaviour, motivations and engagement with organisations, the design of modern organisations and managing in international organisations and cultures. It also examines the nature of management and leadership of corporate reputations, brands and corporate social responsibility, the management of knowledge-based enterprises, the changing nature of technology in new forms of organisations and the management of changing cultures.

Major global companies have been the principal agents of globalisation of the market and indeed the world. These companies draw on many resources from managerial talent, to technological know-how, to favourable market conditions. One of their major resources is their workforce. The main objective of this course is to examine how global companies go about managing their multicultural workforce, what complications they may encounter in doing so and how they might deal with these complications. The course also discusses other strategic and managerial issues that have a bearing on global employee management.