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This course critically examines entrepreneurship by providing background understanding of the nature and value of entrepreneurship in economies, and to encourage thinking about ideas, considerations of the commercial world, creativity and innovation.

The course then examines a variety of aspects of strategy, such as strategic intent, analysis, strategic options and implementation. At each stage the links with other management disciplines, such as leadership, organisational behaviour, economics, marketing and finance are considered. Finally an integrative framework for strategic decision-making is presented, which facilitates a holistic approach to complex business and management issues.

Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. Moreover, because effective HRM is now so crucial for success, many organisations now regard it as the responsibility of all managers, not just specialists in personnel management. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. Strategically, HRM policies and activities are designed to support and reinforce more general business strategies and objectives. Operationally, HRM is concerned with the design and implementation of procedures to optimise the day-to-day management of people in organisations.


Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.




Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation. To decide how much to charge for your products you have to know how much they cost, notoriously difficult to determine. Effective decisions require an understanding of financial and management accounting techniques plus their strengths and weaknesses.



Profit and loss accounts and balance sheets give insights into the financial strength of competitors but you have to know what you are looking for. Many managers do not even know the financial position of their own organisation.

This elective is about strategic choices. It looks at alternative directions (e.g. vertical moves, new markets and technologies, international expansion) and alternative means for pursuing these directions (e.g. internal expansion, acquisition, alliance). Competitive strategy develops a set of analytical approaches and tools to help formulate and evaluate these strategies topic by topic. It aims to provide a unified and integrated framework to assist strategy formulation.

We buy goods and services every day: to eat, to wear, to read, to watch, to play, to travel, to exercise, to make us wealthy and perhaps wise. Consumption is so prevalent that we are often unaware of its importance in shaping our lives. This elective adopts a psychological approach to consumer behaviour and explores the implications for individual consumers and marketers. It deals with the crucial issues of why consumers buy what they buy and how they respond to marketing and advertising influences.

We buy goods and services every day: to eat, to wear, to read, to watch, to play, to travel, to exercise, to make us wealthy and perhaps wise. Consumption is so prevalent that we are often unaware of its importance in shaping our lives. This elective adopts a psychological approach to consumer behaviour and explores the implications for individual consumers and marketers. It deals with the crucial issues of why consumers buy what they buy and how they respond to marketing and advertising influences.


The modern corporation operates within an ever changing framework of law and is subject to the direct control of the Board of Directors. The Board must ensure the law is adhered to while simultaneously ensuring that strategies for long term success are set and implemented. Doing both successfully can be very difficult to achieve. It is therefore necessary to achieve a balance and alignment among external and internal controls, risk management and competitive behaviour.