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The purpose of this unit is to introduce learners to the fundamentals of Graphic Design through the use of the industry-standard Adobe design application suite. 

Particular emphasis will include the development of basic skills in Adobe Illustrator, Photoshop and InDesign.

Learners will become familiar with the core functionalities of each application, including grids, resolution, document setting and file formats for print and web.

The web is an integral component for communication in art and design disciplines and applications. Through online galleries, practitioners' websites, agencies, graphic and new media creatives, to aspects of social networking and communication, media and entertainment the web is central to how we communicate today. This unit allows learners to work in a web-based context, by posting a website on the internet or an intranet.

This unit gives learners an opportunity to investigate selected references within the context of their own work, through encouraging independent selection and analysis of historical, contextual and contemporary sources. Learners will be encouraged to investigate factors which determine cultural and creative influences in art and design. These will not only include the influences of artists and designers, but also the social, aesthetic, technological, ecological and economic global forces which can shape modern thinking and direction.

This unit serves to evaluate and assimilate learners' skills to provide a coherent, creative and professional portfolio of work which can be used for subsequent interviews and presentations. Portfolios will be focused on individual career paths and should be in the most appropriate format, eg paper based, CD, website, blog, vlog, integrated media.

This unit requires learners to study visual communication codes used  in a variety of situations, cultures and sub cultures. Learners will be expected to recognise the importance of style and genre  in visual imagery and to examine the roles of time and sequence in visual communication.

Learners will consider elements of effective communication and information dissemination in its broadest sense, from simple juxtapositions, through to the manipulation of texts and images  to develop their ability to be understood as a visual communicator.

This unit focuses on developing learners' skills and understanding in constructing editorial designs for graphic design briefs. Learners will develop solutions to creative design projects for the digital environment.

This unit extends and develops ideas generation.  Learners are required to generate ideas to fulfil complex graphic communication objectives involving social, cultural and commerical considerations. Learners will adapt ideas to suit a range of different application, and work with others in generating and developing ideas.  Learners must also prepare ideas for professional presentation.

This unit aims to develop learners' understanding of professional practice through research, analysis and implementation of factors that influence art and design professionals including ethics, social and environmental responsibility.

The aim of this unit is to encourage an understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual art theory and practice across the spectrum of subject specialisms. This unit develops learners' knowledge of the cultural history and socila theory which informs current thought and debate across the visual arts. Emhasis is on reasearch and study skills and on learners acquiring source material and knowledge.

In this unit, learners will understand how to produce creative solutions to design and communication projects and how to prepare work for presentation to a client, as well as for production. This unit builds on a selection of skills achieved in previous units. These skills will combine and interrelate giving an experience of the total design to production process and how it is managed effectively. This unit should be undertaken by learners working in groups, which will also develop essential communication and team building skills. Identifying the strengths that others may bring, listening to suggestions and giving these the same consideration as more formal and personal contributions are mature skills developed through experience. Group dynamics and the conduct required to encourage full participation from all will be a key aspect of this unit.