Page: () 1 2 3 4 5 6 ()

Upon completion of this unit, the learner will be able to:-

  1. Understand the significance of the environment on business activity.
  2. Understand the structure and organisation of business.
  3. Understand the competitive and political environment facing businesses.
  4. Understand the impact of the macro-economic environment on business.
  5. Understand the influence of the global economy on business.
  6. Understand the impact of socio-cultural influences and technology on business decisions.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.

Upon completion of this unit, the learner will be able to:-

  1. Understand the contribution Customer Service makes to achieving organisational objectives.
  2. Know how to improve customer service performance in an organisation.
  3. Know how to manage the customer interface.
  4. Know how to improve customer service levels in specific contextual settings.
  5. Understand the role and impact of front-line staff in the delivery of customer
    service.

Upon completion of this unit, the learner will be able to:-

  1. Understand the creative nature of marketing and know how to evaluate the role and value of marketing in a variety of business contexts.
  2. Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
  3. Know how to formulate and evaluate marketing plans at domestic and international levels.
  4. Understand the role of information and research in marketing decision making and the influence technology has had on these activities in recent years.
  5. Understand the macro and micro environmental factors affecting marketing decisions and how to conduct environmental scanning and external audits.
  6. Understand consumer and organisational buyer behaviour and the main influences at individual, household and organisational level.
  7. Understand segmentation targeting and positioning tools and techniques and be able to develop and implement STP strategies in an appropriate and creative manner.

Upon completion of this unit, the learner will be able to:-

  1. Understand the importance of a professional approach to HRM as an essential means for optimising the performance and commitment of an organisation's employees.
  2. Understand the role of effective and efficient people resourcing (HR planning, recruitment and selection) in securing a workforce with the requisite knowledge, skills and attitudes, enabling them to contribute to organisational goals.
  3. Understand the theory and practice related to the full range of HRM functions (learning, performance management, reward/recognition and employee relations).
  4. Understand the content and significance of key developments in the HRM arena, especially High Performance Working (HPW), employee 'engagement',  employer branding, and self-managed learning.

Upon completion of this unit, the learner will be able to:-

  1. Understand the framework of financial accounting.
  2. Know how to prepare and present the financial statements of companies in accordance with internationally generally accepted accounting practice (IGAAP) under International Financial Reporting Standards.
  3. Know how to prepare Statements of Comprehensive Income, Statements of Financial Position, Statement of Changes in Equity, and Statements of Cash Flows.
  4. Know how to analyse and interpret financial statements for a range of users.
  5. Know how to prepare and present consolidated financial statements in accordance with IGAAP.
  6. Understand the capital structure and gearing of a business.

Upon completion of this unit, the learner will be able to:-

  1. Understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management.
  2. Understand the basic concepts of probability and probability distributions, and their applications in business and management.
  3. Understand how to apply statistical methods to investigate inter-relationships between, and patterns in, business variables.
  4. Understand how statistics and mathematics can be applied in the solution of economic and business problems.

Upon completion of this unit, the learner will be able to:-

  1. Understand different types of numerical data and different data collection processes, and be able to present data effectively for users in business and management.
  2. Understand the basic concepts of probability and probability distributions, and their applications in business and management.
  3. Understand how to apply statistical methods to investigate inter-relationships between, and patterns in, business variables.
  4. Understand how statistics and mathematics can be applied in the solution of economic and business problems.

Upon completion of this unit, the learner will be able to:-

  1. Understand the nature of economic resources and that their finite supply creates the need for business organisations to make choices.
  2. Understand the concept of market equilibrium and be able to use supply and
    demand analysis to examine how price is established within a market.
  3. Understand the concepts of elasticity of demand and supply and their
    application within the business decision-making process.
  4. Understand the economic theory of costs, the distinction between short-run
    and long-run costs, economies and diseconomies of scale, and their
    application to business.
  5. Understand the nature and characteristics of different market structures and
    how these structures affect business conduct and performance.
  6. Understand the role and importance of the banking and finance sector to the
    successful operation of a business.
  7. Understand the impact of international free trade and the use of alternative
    exchange rate regimes upon business performance.
Page: () 1 2 3 4 5 6 ()