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This course utilises a multidisciplinary approach and draws on insights from three main subject areas: economics, production operations and strategic management.

An introduction to key economic concepts for business.

This course offers a foundation in study skills

This course gives students a critical understanding of the marketing media industry and its structure. The course articulates the changing nature of the relationship the media industry has with its clients in profit and non-profit sector(s). The Marketing Industry and Modern Society will allow students to analyse the strategic motivations of profit and non-profit organisations and how marketing media support these strategic objectives.

An introduction to key economic concepts for business.

This course introduces students to the increasingly important area of consumer behaviour. It deals with the decision making process that results in the choice and purchase of goods and services.

An introduction to the craft of analysing numerical data.

An introduction to recent developments in marketing.

An introduction to the theory and practice of effective communication within organisations.

This course offers a foundation in study skills.